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5 Reasons Why You Need a Mobile Website RIGHT NOW
If you’re like most companies, you have a website. You probably also don’t have a mobile website. While this may not have been a big problem even last year, it’s quickly becoming extremely important to...
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Making Sense of Web Analytics – 2012 New Media Workshop
The Indiana Office of Tourism Development recently hosted the 2012 New Media Workshop with a session called Making Sense of Web Analytics. Jeremy Williams presented an overview of web analytics in...
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Making the Most of Pinterest and Instagram
Pinterest and Instagram are two heavily visually-focused social networks and while they have both been around for more than two years, many organizations are just now exploring how to use Pinterest and...
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Use Pictures in Blog Posts
Adding photos your blog posts is a great way to encourage visitors to stick around and read more of your post. As humans, we seek out and relate to visual media. We all know that a picture is worth a...
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Use Web Videos for Customer Service
There are many well-documented examples of companies using social media for customer service. From Comcast’s Frank Eliason as one of the first instances of big business using Twitter for customer...
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Use Instagram’s Hyperlapse for Tourism Videos
Instagram just released Hyperlapse, their new (iOS only) app that allows you to create hyperlapse videos directly on your iPhone or iPad. Don’t know what a hyperlapse is? Check out this video for a...
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Digital Marketing ≠ Traditional Marketing, Quit Planning Them the Same Way
I recently attended a B2B Marketers of Indiana meeting where the topic was Challenges for the Modern Marketer. During Q&As after the presentation, Dave Morse brought up a great point that many...
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A Multi-Channel Approach to Customer Service
20 years ago, customer service consisted of a toll-free phone number and a call center. If customers had problems with or questions about your service, they could call and talk to a customer service...
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Great (Free) Stock Photos
Adding images to your blog posts (and social media posts, for that matter) can make your content more engaging and can encourage readers to share what you’ve written. Facebook posts are more likely to...
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25 Smartphone Video Tactics You Can Use Today
Video is an extremely powerful, and under-utilized, medium for marketers. Whether your company sells products, services, or experiences, video is the natural next step to increase the effectiveness of...
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